2024
IPN Groceryshop Campaign
Groceryshop, a key event for connecting with CPG brands and retailers, saw Ibotta launch a groundbreaking 360-degree campaign in 2024. Building on previous successes, this year's activation, featuring an innovative drone show, generated over 15 million impressions—doubling our 2022 reach—and delivered a huge impact. This campaign significantly amplified our presence at the event, resulting in a remarkable 300% ROI.
With over 4,000 attendees at Groceryshop 2024, our booth needed to make a big splash to stand out. We strategically designed it to be a central hub, driving traffic and engagement amidst the crowded expo floor.
We orchestrated a spectacular drone show just before the main event gathering, captivating attendees and generating significant buzz. This innovative pre-show became a major talking point, with everyone talking about how Ibotta took it to the skies.
Our comprehensive 360-degree campaign encompassed a variety of channels, from targeted drip email sequences and engaging LinkedIn promotions to eye-catching display ads and prominent featured articles. These efforts were all anchored by dedicated landing pages, creating a cohesive and impactful brand experience.
This groundbreaking campaign pushed creative boundaries with innovative new styles, including the striking use of gradients and the sleek, modern aesthetic of glass morphism. These design elements helped create a visually compelling experience that resonated with our target audience.
